Some hear it, some see it, some feel it.
Apple Music’s Playlist Curated by Deaf People is the perfect soundtrack for Deaf History Month. This project was inspired by the Apple Original Film CODA, and features music entirely curated by members of the Deaf community.
Find the full playlist only on @applemusic. #CODAfilm #DeafHistoryMonth
Background
Insights from our film consultants showed that deaf and HoH people experience music differently. We partnered with 14 influential people in the community with strong relationships with music, including dancers, DJs, and ASL performers. They contributed to over 176 songs, along with liner notes on why their selections were meaningful to them- creating the first official playlist curated by deaf and HoH people on any streaming platform. Watch the case study here
Awards & Recognitions
My Role
Agency
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Innovation in Branded Content
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Use of Audio Platforms
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Culture & Context - Social Behaviour
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Sectors - Media / Entertainment
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Culture & Context- Corporate Purpose & Social Responsibility